The Business Base

Companies, Organizations and businesses are rapidly growing as more young adults are entering the work force; filling entry level jobs everyone once started out doing. With the office compiled with different age groups, the various communication styles may cause some confusion or issues when it comes to interaction. A refresher on the types of Generation age groups are as follows: Baby Boomers: 1946 - 1964 Generation X: 1965 - 1980 Generation Y (Millennials): 1981 - 1996 Generation Z: 1997 - 2012 Every generation is presumed to have certain qualities that others are not aligned with but in some instances some age groups are quite similar. Be aware of generational differences and participating in generational bias. Getting to know your employees individually will help facilitate work relationships that will help instead of hinder interaction with other co-workers. By assuming someone's qualities according to their generation, you are basing a significant group of pe...

It's no secret that communication methods are constantly evolving. One thing we can expect from the new year is a change in the amount of media use from smartphone users. According to Spectrum Reach , there was a 4.7% increase in the average time spent on a smartphone from 2018 to 2020. And although we are seeing less minutes spent on phone calls, we are seeing a gradual increase in screen time which by the year 2021 will be up to an average of 3 hours per smartphone user. Blog by Stephanie Lopez Especially considering the new generations that are becoming more tech-efficient, we see a continuous growth of smart phone dependency.  Video consumption has also become more popular in recent years. Facebook analytics show that consumers are more likely to spend more time on video content than they are on static posts, especially videos that are longer than 3 minutes. A popular in-demand video platform that arose at the end of 2016, TikTok becam...

What are these logos anyways?  Logos are a company's first point of contact with the world. A logo is a range of elements that work together to form a distinctive picture. A logo is brand identity. By Shirleyann Cameron With a logo comes branding, they go hand in hand. Together with logos and branding there leads to a plethora of business possibilities. When you think about it what do you first notice in a logo?  You see shape, colors, and if you are still focused you explore what it's about. The use of a logo is a  prehistoric  identity practice.  History shows us the deeply rooted and vast cultures all had the need for communicating identity, visually, in common. Looking a the past's ideas leaves much room for interpretation on a broader aspect of future designs in branding for a company logo. So when you are ready to choose something that will bring your company some recognition look into hiring a graphic designer to burst out creativity for ...

By, Victoria Martinez Studies have shown that the average consumer in America sees thousands of advertisements every day. With that kind of competition out there, how do you make sure that your business/organization stands out? 1. Customer Service Customer service is arguably one of the most important aspects of a business.  If a customer leaves your business feeling negatively, this will reflect poorly on your business as a whole.  Clients and consumers like to have positive feelings when they finish doing business with a company. If you have superior customer service at your company, positive word of mouth will be spread about your company thus increasing profits! One easy way of improving your customer service is to implement surveys. By asking your clients & customers about their experiences, you can learn what you do well and what you can improve on.  2. Competitive Advantage What makes your company different from other businesses? Why should custom...

BY VICTORIA MARTINEZ Salespeople are arguably the foundation of many great businesses. Without talented, outgoing, positive people reaching out to new clients for us, we would find ourselves in a lull during business days!  So what are some key aspects of being a successful sales person? I had the pleasure of interviewing one of YNIS best, Georgie Wiebe. Georgie is not only a successful salesperson but she is also an extreme NASCAR and cat enthusiast! Georgie started out at YNIS as the Front Desk and Admin Assistant and then moved to a Production Manager and then later the Owners Assistant. Because of her strong foundation within the company, she was able to continue and enhance the relationships with many of the clients when her boss retired. Georgie is now an Inside Sales Manager at YNIS and loves her work. What words come to mind when you think of yourself as a sales person? Achiever Projects Deadlines Multitasker Follow-ups  Explain the typica...

BY VICTORIA MARTINEZ Technology has become such a prominent part of our everyday lives. Sometimes, the best way to escape from the never ending emails and phone calls is to go on an adventure! People love to travel. So why not provide them with really cool traveling products emblazoned with your logo on them? In this blog, I am only going to mention my top 3 favorite travel products. However, there are hundreds more that you can find on our website . While on any adventure, I love to eat! That's why the first traveling products I will mention are mugs/thermos' . There are so many different options for you to choose from! You can get anything from a classic plastic mug, to a 3-in-1 thermos. Not only are these essential to any trip, but they can also be really fun to show off to your friends. After I have planned out all of my meals for my  adventure, I think it's a great idea to grab a travel kit with all of my traveling necessities already ready to go. If you...

BY VICTORIA MARTINEZ Summer is upon us! Here in Texas, we're already up in the triple digit heat. With the heat moving in, vacations are on the rise. Instead of allowing your brand to take a break during the summer time, your company should embrace the heat and enhance your summer marketing campaign! Below I go into more detail on how to revamp your summer marketing campaign in 2018: Social Media Social Media is a great way to market your company. So why slow it down during the summer time? By pulling on your creative strings, there are endless ways to effectively use social media during the summer time. Start off by taking some photos outside. Highlight products in images with cute "beachy" vibes. Not only will your social media platforms stay active and engaging, but they will also keep your followers excited about what you want to post next! Videos People LOVE videos. Not only are they visually pleasing, but they are also a great way to learn/spread...