The Business Base

A lot of us have started to work from home since the stay-at-home orders that began in March. Working remotely from their homes is a new environment for many. Whether you have a home office or not, here are some items we think could be beneficial to your new workspace. Having all the things you once loved on your desk in your home office will make it more comfortable! By: Stephanie Lopez Office staples Sticky notes are great to help remind you of your tasks at hand and keep you on track with your work. While this may seem small, if you are starting a home office from scratch these will be essential. Check out the variety of Post-It Note sizes we offer  here . A duo we can't forget is a sturdy journal along with a smooth writing pen . You never know when you'll have to jot down ideas or information to keep that isn't temporary enough for a sticky note. Some of our favorites are these Italian leather journals you can find on our site, check it out. Consider getting a statio...

Companies, Organizations and businesses are rapidly growing as more young adults are entering the work force; filling entry level jobs everyone once started out doing. With the office compiled with different age groups, the various communication styles may cause some confusion or issues when it comes to interaction. A refresher on the types of Generation age groups are as follows: Baby Boomers: 1946 - 1964 Generation X: 1965 - 1980 Generation Y (Millennials): 1981 - 1996 Generation Z: 1997 - 2012 Every generation is presumed to have certain qualities that others are not aligned with but in some instances some age groups are quite similar. Be aware of generational differences and participating in generational bias. Getting to know your employees individually will help facilitate work relationships that will help instead of hinder interaction with other co-workers. By assuming someone's qualities according to their generation, you are basing a significant group of pe...

What are these logos anyways?  Logos are a company's first point of contact with the world. A logo is a range of elements that work together to form a distinctive picture. A logo is brand identity. By Shirleyann Cameron With a logo comes branding, they go hand in hand. Together with logos and branding there leads to a plethora of business possibilities. When you think about it what do you first notice in a logo?  You see shape, colors, and if you are still focused you explore what it's about. The use of a logo is a  prehistoric  identity practice.  History shows us the deeply rooted and vast cultures all had the need for communicating identity, visually, in common. Looking a the past's ideas leaves much room for interpretation on a broader aspect of future designs in branding for a company logo. So when you are ready to choose something that will bring your company some recognition look into hiring a graphic designer to burst out creativity for ...

By, Victoria Martinez Studies have shown that the average consumer in America sees thousands of advertisements every day. With that kind of competition out there, how do you make sure that your business/organization stands out? 1. Customer Service Customer service is arguably one of the most important aspects of a business.  If a customer leaves your business feeling negatively, this will reflect poorly on your business as a whole.  Clients and consumers like to have positive feelings when they finish doing business with a company. If you have superior customer service at your company, positive word of mouth will be spread about your company thus increasing profits! One easy way of improving your customer service is to implement surveys. By asking your clients & customers about their experiences, you can learn what you do well and what you can improve on.  2. Competitive Advantage What makes your company different from other businesses? Why should custom...

BY VICTORIA MARTINEZ Although July is over, summer in Texas is far from gone. With each day in the 90's, it's important to remember to stay cool! Promotional Products offer a great way to keep your business cool all summer long! I have picked out my 5 favorite products to help you and your customers keep cool in the heat: 1. Sunglasses Lets start with the basics, no one likes having the hot sun beating down on their eyes. So why not try a pair of sunglasses ? While you're at it, why not add some spice to your sunglasses to really make your outfit POP ? Sunglasses have many different designs to choose from whether its the frame, the arms or even the eyepieces themselves, the options are endless!  2. Cooler  No one likes to have a hot drink when they're out and about, so why not offer them a cooler ! Not only do coolers offer a large area for you to add your logo, but they are also a very useful product for your customers. Whether is small or large, e...

BY VICTORIA MARTINEZ Technology has become such a prominent part of our everyday lives. Sometimes, the best way to escape from the never ending emails and phone calls is to go on an adventure! People love to travel. So why not provide them with really cool traveling products emblazoned with your logo on them? In this blog, I am only going to mention my top 3 favorite travel products. However, there are hundreds more that you can find on our website . While on any adventure, I love to eat! That's why the first traveling products I will mention are mugs/thermos' . There are so many different options for you to choose from! You can get anything from a classic plastic mug, to a 3-in-1 thermos. Not only are these essential to any trip, but they can also be really fun to show off to your friends. After I have planned out all of my meals for my  adventure, I think it's a great idea to grab a travel kit with all of my traveling necessities already ready to go. If you...

BY VICTORIA MARTINEZ Did you know that 88% of promotional product recipients remember  the name of the advertiser on the products? Promotional Products are the best way to increase brand recognition! Last week was Promotional Products Work Week . We have dedicated an entire week to celebrating promotional products because they actually work! Not only do promotional products get your company's logo in the hands of your consumer, but they also provide practical uses for many of your consumers. Still not convinced? Here are 5 reasons why promotional products work: 1. Useful Promotional products are one of the only forms of advertising that creates a way for the consumer to actually interact with a brand. By providing this unique form of interaction, your brand is much more likely to be remembered. For example, if you were given a really cool pen that you really liked, you would be more likely to use this pen everyday. This would then result with you using the pen constant...