Skip to main content

What's in a logo?

What are these logos anyways?
 Logos are a company's first point of contact with the world.
A logo is a range of elements that work together to form a distinctive picture. A logo is brand identity.

By Shirleyann Cameron

With a logo comes branding, they go hand in hand. Together with logos and branding there leads to a plethora of business possibilities. When you think about it what do you first notice in a logo?
 You see shape, colors, and if you are still focused you explore what it's about.

The use of a logo is a prehistoric identity practice.  History shows us the deeply rooted and vast cultures all had the need for communicating identity, visually, in common.

Looking a the past's ideas leaves much room for interpretation on a broader aspect of future designs in branding for a company logo. So when you are ready to choose something that will bring your company some recognition look into hiring a graphic designer to burst out creativity for you!

Once you have your brand established, come check out some of our promotional products that are sure to market your company more customers.  Follow us on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.


Popular posts from this blog

The Difference Between Marketing and Branding

Many of us usually think that branding and marketing are one in the same. However, if this were the case, you wouldn't be reading this blog! There IS a difference between marketing and branding, but when most people think about the two, they tend to place them into the same category. I will help make the differences between marketing and branding very clear by the time you finish reading this blog so you understand how to properly categorize the two.
Define.First, lets define marketing and branding so we can actually understand the words themselves. 
Marketing is "the action or business of promoting and selling products or services, including market research and advertising". This translates into what many of us understand as 'a marketing campaign'. Marketing is the promotion aspect of a business.
Branding is "The process involved in creating a unique name and image for a product in the consumers mind". In other words, branding is the story of a company or…

3 Reasons Why Your Company Needs Events

What makes your company stand out from the rest? The answer is brand awareness and networking. The best way to achieve both brand awareness and networking is to hold company events! Now, we know everyone loves to have fun, but events are not just an excuse to throw a party paid for by your company. They are a way to efficiently and effectively promote your business all while having fun!

Below are 3 reasons why your company needs events!

1. Easy Branding

When putting on a company event, it goes without saying that you'll be promoting your brand. But how do you do this? Utilizing promotional products is the best/easiest way to brand yourself at events. Now, although pens and t-shirts are both great options, there are more unique ways to utilize promotional products during your event. 
My favorite way to uniquely engage guests during an event is the Spin 'N Win Prize Wheel! The prize wheel gives your guests an opportunity to interact with your brand while having a good time and winni…