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2020 Media Trends

It's no secret that communication methods are constantly evolving. One thing we can expect from the new year is a change in the amount of media use from smartphone users. According to Spectrum Reach, there was a 4.7% increase in the average time spent on a smartphone from 2018 to 2020. And although we are seeing less minutes spent on phone calls, we are seeing a gradual increase in screen time which by the year 2021 will be up to an average of 3 hours per smartphone user.
















Especially considering the new generations that are becoming more tech-efficient, we see a continuous growth of smart phone dependency. 
Video consumption has also become more popular in recent years. Facebook analytics show that consumers are more likely to spend more time on video content than they are on static posts, especially videos that are longer than 3 minutes. A popular in-demand video platform that arose at the end of 2016, TikTok became not only a form of entertainment but a mass platform for Ads and p…
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Gift Giving Tips

While the season gets busier, so does the office. The holiday season is the perfect time to show your employees and customers how much you appreciate them. Here are some great gift giving ideas to keep in mind.
1. Tech The most sought out items each holiday season are usually tech items. In this day in age, consumers are always looking for more tech to be included in their everyday routine. It's something everybody uses and everybody has, and if they don't have it, they want it.  Some trendy items include Bluetooth speakers, high-end earbuds and headphones, and most definitely power banks. Whether you're gifting it to a techie or not, gifts in this category are worth remembering. 
2. Gift Sets "The beauty is in the eye of the beholder" they say, so why not make the gift look aesthetically pleasing? A great way to enhance the overall gifting experience is by putting your gift in a neat box, basket, or bag to really wow them. For example, gifting some wine glasses …
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Knowing Your Audience

When having your own business or even being a part of a business, the end goal is to provide some type of good(s) or service(s) that consumers prefer over your competitors.

Most businesses think the customers they are selling to should be geared toward everyone right? Well, not exactly. You first begin trying to tailor your business to appeal to everyone, but once you establish a niche or general audience, you will be able to build a better client base.

Having a successful business flourish is all dependent on who you market to. Realistically not everyone will be interested in your product(s) or service(s) and that's okay. This is when you begin identifying your target audience.


Getting to understand who your target audience is may take a while, so don't be discouraged if at first you have trouble trying to appeal to your customers. Instead, try understanding your audience, what solution can you provide to their problem? As a consumer yourself, what are some qualities you'…
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