The Business Base

When having your own business or even being a part of a business, the end goal is to provide some type of good(s) or service(s) that consumers prefer over your competitors.

Most businesses think the customers they are selling to should be geared toward everyone right? Well, not exactly. You first begin trying to tailor your business to appeal to everyone, but once you establish a niche or general audience, you will be able to build a better client base.

Having a successful business flourish is all dependent on who you market to. Realistically not everyone will be interested in your product(s) or service(s) and that's okay. This is when you begin identifying your target audience.


Getting to understand who your target audience is may take a while, so don't be discouraged if at first you have trouble trying to appeal to your customers. Instead, try understanding your audience, what solution can you provide to their problem? As a consumer yourself, what are some qualities you'…

Posting on social media can be as simple as writing an update on behalf of your business or company but adding more to that post can help make it stand out on your customers' feed. With so many new useful media tools available now, your social media strategy can become something that makes people notice.


Images Like the saying goes, "A picture is worth a thousand words", so why would you have a caption heavy post when the picture can help you do some of the work of getting noticed? A short and simple caption can help support the image, but adding long lines of text will often only leave viewers to skim the image and scroll through the rest of their feed. You want the connection to what you're typing and the image.

Videos Videos are also a great way to get your audience's attention. Whether it's a 3 minute video that describes something in your company or a Boomerang (4-second loop video) to catch a fun glimpse. This can be tremendously useful especially if it…