The Business Base

  When the summer sun is blazing, staying cool becomes a top priority for everyone. As a business, there’s no better way to keep your customers refreshed and show them you care than with promotional products designed to beat the heat. These practical items not only keep your brand top of mind but also provide much-needed relief on hot days. From custom fans to cooling towels, we’re showing you the best promotional products to help your customers stay cool and comfortable this summer! 1. Custom Fan Custom fans are a timeless and effective promotional item, especially during the hot summer months. Whether they’re handheld paper fans, foldable fabric fans, or mini battery-operated fans, these items are guaranteed to provide a refreshing breeze on a sweltering day. Custom fans are lightweight, portable, and offer ample space for branding. Fans are perfect for outdoor events, festivals, or even day-to-day use during warm weather, making them a great way to get your brand seen. 2. Coolin...

     As summer approaches and excitement builds for upcoming events, businesses have a golden opportunity to seize the spirit of the season and connect with their audience in meaningful ways. Here's how businesses can embrace the warmth of summer and leverage upcoming events to enhance their marketing efforts and strengthen their brand presence. Embracing the Vibrancy of Summer Events: Summer events offer businesses a vibrant platform to engage with their local community. Whether it's sponsoring a local festival, participating in outdoor markets, or hosting pop-up shops, these events provide businesses with the chance to showcase their products or services and forge personal connections with potential customers. Crafting Seasonal Promotions and Offers: Summer is synonymous with relaxation and leisure, making it the perfect time for businesses to roll out seasonal promotions and offers. From special discounts on summer essentials to exclusive deals tied to popular activiti...

It's time to ditch those jackets and bring out the shades! Now that we have more hours to enjoy the sunshine, it also means there are more hours to beat the heat. By: Stephanie Lopez The #1 takeaway to prepare for the spring and summer time is to always wear sunscreen ! It should not only be associated with the beach or at the pool but anytime you spend long periods of time outdoors in the sun. A great way to ensure you never go without it is by always carrying a travel size with you. There are pocket sized bottles that can fit in your pocket or purse, or better yet a sunscreen keychain that can easily attach to your keys or bag.  The sun is no joke! Avoid getting overheated with a cooling towel on hand. On its own it can take off the sweat but add water to your towel and it will keep you cool long after the sweat is gone! The great thing is they come in several different sizes and colors so there's something for everyone. Another great way to stay cool is with a portable fan...

As we go into this transition period of re-opening some parts of the state, it can be a time where we need to adapt to guidelines we weren't accustomed to before. Reconnecting to usual business practices impacts so much more these days as we all continue to stay safe. By: Stephanie Lopez First and foremost, let your loyal customers know that you have re-opened and what guidelines you now have in place. Depending on your kind of business, sending clients an email to advise you are now providing service is a great way to notify them. Another great resource to use is social media. Posting online that your game plan is to reopen will leave customers anticipating their return. If for any reason a client cannot find information they are looking for via your website, most customers turn to social media pages to find what they're looking for. Be sure to advise customers of your new (if applicable) business hours and what safety guidelines they are required to follow when coming back. P...

BY VICTORIA MARTINEZ Although July is over, summer in Texas is far from gone. With each day in the 90's, it's important to remember to stay cool! Promotional Products offer a great way to keep your business cool all summer long! I have picked out my 5 favorite products to help you and your customers keep cool in the heat: 1. Sunglasses Lets start with the basics, no one likes having the hot sun beating down on their eyes. So why not try a pair of sunglasses ? While you're at it, why not add some spice to your sunglasses to really make your outfit POP ? Sunglasses have many different designs to choose from whether its the frame, the arms or even the eyepieces themselves, the options are endless!  2. Cooler  No one likes to have a hot drink when they're out and about, so why not offer them a cooler ! Not only do coolers offer a large area for you to add your logo, but they are also a very useful product for your customers. Whether is small or large, e...

BY VICTORIA MARTINEZ Technology has become such a prominent part of our everyday lives. Sometimes, the best way to escape from the never ending emails and phone calls is to go on an adventure! People love to travel. So why not provide them with really cool traveling products emblazoned with your logo on them? In this blog, I am only going to mention my top 3 favorite travel products. However, there are hundreds more that you can find on our website . While on any adventure, I love to eat! That's why the first traveling products I will mention are mugs/thermos' . There are so many different options for you to choose from! You can get anything from a classic plastic mug, to a 3-in-1 thermos. Not only are these essential to any trip, but they can also be really fun to show off to your friends. After I have planned out all of my meals for my  adventure, I think it's a great idea to grab a travel kit with all of my traveling necessities already ready to go. If you...

BY VICTORIA MARTINEZ Summer is upon us! Here in Texas, we're already up in the triple digit heat. With the heat moving in, vacations are on the rise. Instead of allowing your brand to take a break during the summer time, your company should embrace the heat and enhance your summer marketing campaign! Below I go into more detail on how to revamp your summer marketing campaign in 2018: Social Media Social Media is a great way to market your company. So why slow it down during the summer time? By pulling on your creative strings, there are endless ways to effectively use social media during the summer time. Start off by taking some photos outside. Highlight products in images with cute "beachy" vibes. Not only will your social media platforms stay active and engaging, but they will also keep your followers excited about what you want to post next! Videos People LOVE videos. Not only are they visually pleasing, but they are also a great way to learn/spread...