Skip to main content

Top 3 Summer Marketing Tips

BY VICTORIA MARTINEZ
Summer is upon us! Here in Texas, we're already up in the triple digit heat. With the heat moving in, vacations are on the rise. Instead of allowing your brand to take a break during the summer time, your company should embrace the heat and enhance your summer marketing campaign!

 Below I go into more detail on how to revamp your summer marketing campaign in 2018:

Social Media

Social Media is a great way to market your company. So why slow it down during the summer time? By pulling on your creative strings, there are endless ways to effectively use social media during the summer time. Start off by taking some photos outside. Highlight products in images with cute "beachy" vibes. Not only will your social media platforms stay active and engaging, but they will also keep your followers excited about what you want to post next!

Videos

People LOVE videos. Not only are they visually pleasing, but they are also a great way to learn/spread information. The tricky part about making videos is keeping them short and sweet while also packing them with information about your company. The point of a video from a business standpoint is to entertain the viewer and encourage them to come check out your products/services. 

 With summer coming up, your company has a great opportunity to make a promotional video. Use the great weather to your advantage and show customers having fun with your brand. This type of exposure will definitely help increase traffic in your stores!

Promotional Products

There are millions of promotional products to choose from especially one's that are geared towards summertime. Now, I could go through and attempt to list them all, but no one want's to read that! Instead, I will highlight one summer product in this blog. 

The Dry Bag. A dry bag is a perfect summer promotional product because it can be used ANYWHERE! Going to the beach? Take all your items in a dry bag to keep them dry and free of sand. Going to the lake? Take your dry bag. Time for a fun park day with a picnic? Take your Dry Bag! Not only is this product really useful for your customers, but it is also a product that they will take with them everywhere. It's almost like they will do your marketing/advertisement for you!


Overall, summer is a great time to enhance your marketing campaign and get ahead of your competitors while they're on vacation!


 You can also follow us on Facebook, Twitter, Instagram, and LinkedIn where we keep you updated about everything promotional products!

Labels:

Comments

Post a Comment

Popular posts from this blog

The ROI of Branded Merchandise: Why It Works for Every Business

Branded merchandise is a powerful marketing tool that offers a high return on investment (ROI). From increasing brand awareness to boosting customer loyalty and driving sales, promotional products deliver measurable results for businesses of all sizes. However, the modern consumer is highly discerning. Generic, low-quality "swag" often ends up straight in the trash, harming both your budget and your reputation. To unlock true ROI, promotional products must act as a seamless extension of your brand values and directly serve your specific audience. Here is how promotional products drive business value, and how to strategically select items that stick. 1. Boosts Brand Awareness Promotional products keep your brand visible. Custom items act as walking advertisements, but only if they leave the drawer. The secret to impressions is everyday utility. The Data: 83% of people like receiving promotional products, and 87% recall the brand on items they’ve received in the past 2 years. T...
Post a Comment
Read more

Promotional Products for Small Businesses: Affordable Marketing Solutions

As a small business owner, every dollar in your marketing budget matters. That’s where promotional products can shine as a cost-effective and impactful way to promote your brand. With the right strategy, you can make a big impression without a big spend. Here are a few budget-friendly ideas to help your business stand out: 1. Branded Pens Affordable, practical, and always in demand! A branded pen keeps your logo in your customers’ hands—and their minds—every time they jot something down. 2. Custom Tote Bags Reusable tote bags are an eco-friendly option that customers love. With your logo on display, these bags act as walking billboards for your business. 3. Keychains with a Twist From bottle openers to flashlight keychains, these small yet functional items keep your brand within easy reach. 4. Magnets and Stickers Magnets and stickers are versatile and fun. Whether they end up on a fridge or a laptop, they keep your brand front and center. 5. Mini Notebooks or Stick...
Post a Comment
Read more