Whether you're a big company or a small business, the way you utilize your customer relationship management can determine your path to new business growth. Customer relationship management or CRM is the business strategy used to improve customer service and relationships. By: Stephanie Lopez 1. Keep in constant communication. Touch base with your clients on a weekly or monthly basis by sending a follow up email with new information they can benefit from. A lot of times, we interact with a client via email for so long before we ever actually get to meet them. While it does take some extra time from your work schedule, giving your clients a call can further the already established relationship with your client. However, you will need to gauge how often to reach out to your customers, so you do not hinder the relationship by becoming another spam email or call they choose to avoid. 2. Send out surveys. This can help tremendously by not only knowing what is working ...