Skip to main content

Why CRM Is Important


 Whether you're a big company or a small business, the way you utilize your customer relationship management can determine your path to new business growth. Customer  relationship management or CRM is the business strategy used to improve customer service and relationships. 

By: Stephanie Lopez

1. Keep in constant communication. 

Touch base with your clients on a weekly or monthly basis by sending a follow up email with new information they can benefit from. A lot of times, we interact with a client via email for so long before we ever actually get to meet them. While it does take some extra time from your work schedule, giving your clients a call can further the already established relationship with your client. However, you will need to gauge how often to reach out to your customers, so you do not hinder the relationship by becoming another spam email or call they choose to avoid.


2. Send out surveys.

This can help tremendously by not only knowing what is working for your clients but what needs improvement. Sending these out so often will help your business stay on top of keeping your clients happy. This also establishes trust throughout your clients in knowing they can go to you if things are not satisfactory. By watching these surveys closely, you will gain inside knowledge on what your clients think about your business and whether your product or service will have them coming back more.


3. Show your appreciation.

Sometimes the best gifts are the unexpected ones. Show your clients appreciation by occasionally sending them a gift. Whether it's for a holiday, company anniversary or just because! They will for sure take note on how involved you are in other aspects that don't just include them paying an invoice. Another perfect time to send them a gift is on their birthday. Once you start strengthening your CRM it will become second nature for you to think about them in unrelated business endeavors.


Let your business strategies help you with your customer relationship management this new year!

Stay Connected.
Follow You Name It Specialties on
Facebook, Twitter, Instagram, Pinterest and LinkedIn! 
Or visit our homepage:
http://www.younameitspecialties.com/

Labels:

Comments

Post a Comment

Popular posts from this blog

How to Tackle Burnout

     Burnout can become a common issue in many workplaces, affecting both employees and managers. Left unchecked, it can lead to a decrease in productivity, low morale, and even long-term health problems. However, by recognizing the signs early and taking proactive steps, burnout can be managed and prevented!  1. Recognizing the Signs of Burnout Understanding when burnout is creeping in is the first step toward addressing it. Common signs include: a. Physical and emotional exhaustion, starting with a persistent tiredness, even after rest. Feeling emotionally drained, and unable to recharge can also lead to physical symptoms such as headaches, muscle tension, or sleep disturbances. b. Reduced performance and a decreased ability to focus or concentrate when completing tasks even if they were previously easy to manage are also signs of a lack of motivation and enthusiasm for work. c. A sense of detachment from colleagues or work itself can lead to increased frustration,...
Post a Comment
Read more

Promotional Products for Small Businesses: Affordable Marketing Solutions

As a small business owner, every dollar in your marketing budget matters. That’s where promotional products can shine as a cost-effective and impactful way to promote your brand. With the right strategy, you can make a big impression without a big spend. Here are a few budget-friendly ideas to help your business stand out: 1. Branded Pens Affordable, practical, and always in demand! A branded pen keeps your logo in your customers’ hands—and their minds—every time they jot something down. 2. Custom Tote Bags Reusable tote bags are an eco-friendly option that customers love. With your logo on display, these bags act as walking billboards for your business. 3. Keychains with a Twist From bottle openers to flashlight keychains, these small yet functional items keep your brand within easy reach. 4. Magnets and Stickers Magnets and stickers are versatile and fun. Whether they end up on a fridge or a laptop, they keep your brand front and center. 5. Mini Notebooks or Stick...
Post a Comment
Read more