As we go into this transition period of re-opening some parts of the state, it can be a time where we need to adapt to guidelines we weren't accustomed to before. Reconnecting to usual business practices impacts so much more these days as we all continue to stay safe.
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| By: Stephanie Lopez |
First and foremost, let your loyal customers know that you have re-opened and what guidelines you now have in place. Depending on your kind of business, sending clients an email to advise you are now providing service is a great way to notify them.
Another great resource to use is social media. Posting online that your game plan is to reopen will leave customers anticipating their return. If for any reason a client cannot find information they are looking for via your website, most customers turn to social media pages to find what they're looking for. Be sure to advise customers of your new (if applicable) business hours and what safety guidelines they are required to follow when coming back. Posting on social media platforms can also be beneficial when offering sales, discounts, specials or limited time only deals.
It's important that you train employees on new safety measures before re-opening including proper usage of face masks, social distance measures and any other protocols especially when interacting with clients. One thing to keep in mind that can be overlooked is protocol for usage of gloves. Depending on your industry, latex gloves can be used to avoid the spread of bacteria, but it is important to note that some customers or even employees may be allergic to latex. There is so much that goes into prepping for a reopen that can slip the mind. Brainstorm to think of any possible issues that may arise.
Finally, while our "new normal" seems to affect many things we engaged with daily, it is important that we maintain normalcy in the things we would enjoy before.
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