Skip to main content

How to Spice Up Your Posts

Posting on social media can be as simple as writing an update on behalf of your business or company but adding more to that post can help make it stand out on your customers' feed. With so many new useful media tools available now, your social media strategy can become something that makes people notice.


Images

Like the saying goes, "A picture is worth a thousand words", so why would you have a caption heavy post when the picture can help you do some of the work of getting noticed? A short and simple caption can help support the image, but adding long lines of text will often only leave viewers to skim the image and scroll through the rest of their feed. You want the connection to what you're typing and the image.

Videos

Videos are also a great way to get your audience's attention. Whether it's a 3 minute video that describes something in your company or a Boomerang (4-second loop video) to catch a fun glimpse. This can be tremendously useful especially if it means it gives your customers some insight on how something works, "how-to", or just a way for you to connect with customers on more than just a sales point of view.

In-Text Elements

While posting online can seem like make or break, it doesn't all have to be just straight business. People appeal to things that are trending or amusing. By using text elements like emojis, you're more likely to catch a consumer's attention. However, it's important that you don't overuse that feature either. Another great way to make sure you have a good audience reach, is to use hashtags. In one of our previous blog posts we discussed all the ways hashtags are beneficial to your online presence, read more about it here. Integrating useful information like your company website, or phone number will allow customers find an easier way of contacting you directly if there's something from your social media post they wish to inquire about.

No matter what you do to add extra flair to your posts, remember that even though you are trying to get customers and sell them a product or service, it is key to make sure you gain that connection first.

Interested in finding promotional products? Follow You Name It Specialties on Facebook, Twitter, Instagram, Pinterest and LinkedIn! 
Or visit our homepage:
http://www.younameitspecialties.com/

Comments

Post a Comment

Popular posts from this blog

Give Them Something to Remember You By: From Brand Experience to Brand Recall

Digital ad fatigue is real. Rising costs, saturated social feeds, and banner blindness have made it increasingly difficult for brands to earn and hold attention online. As consumers become more selective about what they engage with, success lies with brands that adapt and look for ways to create connections that feel more personal, memorable, and real. That gap is where experiential marketing comes in. Pop-up shops, live activations, interactive events, and immersive brand experiences give audiences something digital advertising often can’t: the opportunity to participate. Instead of simply seeing a brand, people can interact with it, talk about it, and associate it with a real-world experience. But even the best experience has a limitation: it eventually ends.   Why Experiences Drive Action Experiential marketing works because it turns passive audiences into active participants. Instead of asking consumers to stop scrolling and pay attention, it gives them a reason to ...
Post a Comment
Read more

The ROI of Branded Merchandise: Why It Works for Every Business

Branded merchandise is a powerful marketing tool that offers a high return on investment (ROI). From increasing brand awareness to boosting customer loyalty and driving sales, promotional products deliver measurable results for businesses of all sizes. However, the modern consumer is highly discerning. Generic, low-quality "swag" often ends up straight in the trash, harming both your budget and your reputation. To unlock true ROI, promotional products must act as a seamless extension of your brand values and directly serve your specific audience. Here is how promotional products drive business value, and how to strategically select items that stick. 1. Boosts Brand Awareness Promotional products keep your brand visible. Custom items act as walking advertisements, but only if they leave the drawer. The secret to impressions is everyday utility. The Data: 83% of people like receiving promotional products, and 87% recall the brand on items they’ve received in the past 2 years. T...
Post a Comment
Read more