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How to Spice Up Your Posts

Posting on social media can be as simple as writing an update on behalf of your business or company but adding more to that post can help make it stand out on your customers' feed. With so many new useful media tools available now, your social media strategy can become something that makes people notice.


Images

Like the saying goes, "A picture is worth a thousand words", so why would you have a caption heavy post when the picture can help you do some of the work of getting noticed? A short and simple caption can help support the image, but adding long lines of text will often only leave viewers to skim the image and scroll through the rest of their feed. You want the connection to what you're typing and the image.

Videos

Videos are also a great way to get your audience's attention. Whether it's a 3 minute video that describes something in your company or a Boomerang (4-second loop video) to catch a fun glimpse. This can be tremendously useful especially if it means it gives your customers some insight on how something works, "how-to", or just a way for you to connect with customers on more than just a sales point of view.

In-Text Elements

While posting online can seem like make or break, it doesn't all have to be just straight business. People appeal to things that are trending or amusing. By using text elements like emojis, you're more likely to catch a consumer's attention. However, it's important that you don't overuse that feature either. Another great way to make sure you have a good audience reach, is to use hashtags. In one of our previous blog posts we discussed all the ways hashtags are beneficial to your online presence, read more about it here. Integrating useful information like your company website, or phone number will allow customers find an easier way of contacting you directly if there's something from your social media post they wish to inquire about.

No matter what you do to add extra flair to your posts, remember that even though you are trying to get customers and sell them a product or service, it is key to make sure you gain that connection first.

Interested in finding promotional products? Follow You Name It Specialties on Facebook, Twitter, Instagram, Pinterest and LinkedIn! 
Or visit our homepage:
http://www.younameitspecialties.com/

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