|BY VICTORIA MARTINEZ|
In this blog, I will answer all three of these questions and more!
So what is brand awareness? Brand awareness is "the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services" Basically, brand awareness is how well known your company is to your consumers. When people see your logo or hear about your products/services, you want them to be able to make connections with your company and your company's purpose.
Now that you know what brand awareness is, lets talk about how to implement it into your company and increase it within your community so you can maximize your profits.
Promotional ProductsEveryone likes free things! So why not hand out free things with your logo on it? Whether you're doing a giveaway or in a meeting, promotional products can come in handy. Promotional Products are a great way to increase your brand awareness because people will gladly accept your promotion as long as its free. 83% of people like receiving promotional products so there is no excuse to not utilize them to enhance your brand awareness!
Social MediaEvery company should have some form of active social media. Why? Not only is it FREE to make accounts, but it also helps create relationships with your customers. Creating relationships with your customers is key to brand awareness because you rely on your customers to spread good words about your company to their friends.
Flow of word of mouth:
Customer receives a good experience - Tells others one-on-one - Tells others via social media - New people check you out online - Repeat
Company Events & Networking EventsCompany events are a great way to generate brand awareness. Think about it, people are inviting their friends to your event, everyone is happy because there's usually free food, and your brand is the only brand they see for the entire time they are at your event! People will take this positive experience and associate it with your brand which will in turn increase your overall brand awareness. If you're still unsure on why events are important for your company, check out 3 Reasons Why Your Company Needs Events.
Networking events are also a great way to get your name out there. The goal of a networking event is for people to network! So not only will you be able to meet new people, but other people will be able to meet you too! Don't forget to have meaningful conversations with everyone as well because you want people to remember you and your company!
By using these simple tips in your companies branding efforts, your company will increase its brand awareness in your industry and in turn create more profits for your business.