Skip to main content

The Difference Between Marketing and Branding

BY VICTORIA MARTINEZ
Many of us usually think that branding and marketing are one in the same. However, if this were the case, you wouldn't be reading this blog! There IS a difference between marketing and branding, but when most people think about the two, they tend to place them into the same category. I will help make the differences between marketing and branding very clear by the time you finish reading this blog so you understand how to properly categorize the two.

Define.

First, lets define marketing and branding so we can actually understand the words themselves. 
Marketing is "the action or business of promoting and selling products or services, including market research and advertising". This translates into what many of us understand as 'a marketing campaign'. Marketing is the promotion aspect of a business.
Branding is "The process involved in creating a unique name and image for a product in the consumers mind". In other words, branding is the story of a company or person.
Now that we have established the true definitions of each word and what exactly each word means, we can move into understanding why it's important to know the differences between them. 

Understand WHY.

We know a Marketers job description often includes branding. But do we then also hire Branders who market? Of course not! Marketing and Branding although different, go hand in hand. 
So why does the difference between the two matter? Explaining this always reminds me of elementary school when we learned that a square is a rectangle, but a rectangle isn't a square. Yes, they are similar and go hand in hand, but they are also different and have separate requirements.
You can have a brand without any marketing, but you can't have marketing without a brand. Branding always comes first, and then marketing pushes branding to a whole new level.

Learn.

When you're starting a business, one of the first things you should do is build your brand. This is such an important aspect of any business because without an effective brand, you are more likely to get beat out by your competitors. Think about it this way: ALL your competitors already have a brand and their brand has a story. People absolutely love stories. Stories capture their attention and help build trust. If your company doesn't have a brand, then you don't have a story and you will be losing out on lots of sales.

Now, once you have your brand established, you need to increase your brand awareness. Brand awareness is such a valuable asset that many small businesses lack. This is where marketing comes into play. Marketers use many different strategies such as advertising, research, and promotion to create brand awareness for your company. Marketing pushes the story that your brand encompasses allowing your business to outdo your competitors.

Implement.

Now that you know and understand the differences between marketing and branding, it's time to actually improve on your branding and marketing within your own company. If you haven't already branded yourself, start by building your brand! If you already have a brand but are looking to expand your brand awareness, start with social media and then venture into promoting your company! From there you can explore new marketing strategies to see what works best for your business.

You can also follow us on FacebookTwitterInstagram, and LinkedIn where we provide updates about promotional products.

Comments

Popular posts from this blog

The Power of the #Hashtag

In this generation, users are compelled to use the internet and will share just about anything that seems interesting or is currently trending. Whether their online use is for entertainment, news, or is business related, social media can be a great tool to reach out and connect you to other users that may not normally be within your network. While the internet and social media can help you expand and gain exposure to your business, a great way to expand even further than at a local level would be to use #hashtags.

Hashtags are words that are placed after a hash (#) or pound sign. These set of words are collected in order to group them under the specific topic the hashtag refers to. While it was originally made popular by Twitter, hashtags are still greatly used and accessible on platforms such as Facebook, Instagram, LinkedIn, Pinterest, and others.

By utilizing a tool like a hashtag, it can be an opportunity to reach a wider audience, especially when a certain topic or hashtag is tre…

5 Promotional Products to Keep Your Customers Cool!

Although July is over, summer in Texas is far from gone. With each day in the 90's, it's important to remember to stay cool! Promotional Products offer a great way to keep your business cool all summer long!


I have picked out my 5 favorite products to help you and your customers keep cool in the heat:


1. SunglassesLets start with the basics, no one likes having the hot sun beating down on their eyes. So why not try a pair of sunglasses? While you're at it, why not add some spice to your sunglasses to really make your outfit POP? Sunglasses have many different designs to choose from whether its the frame, the arms or even the eyepieces themselves, the options are endless! 


2. Cooler No one likes to have a hot drink when they're out and about, so why not offer them a cooler! Not only do coolers offer a large area for you to add your logo, but they are also a very useful product for your customers. Whether is small or large, everyone loves a quality cooler!


3. Phone Fan With …