Skip to main content

5 Easy Ways to Build Your Brand

So you have a great business idea and decide to become your own CEO. Creating your new company from the ground up may already feel like A LOT of work. Then you realize you still need to brand your new company! But what is branding? and how do you implement a brand? As our best friend Google puts it, "a brand is a type of product manufactured by a particular company under a particular name". Thanks Google, but this still doesn't help us understand what branding actually entails. 

Branding is more than just a logo. It's a story about what your company does and what your company stands for. Now more than ever, consumers are seeing the value in companies and their stories. So, when implementing a brand for your business, why not tell a great story? It's easy!
Below are 5 easy ways to build your brand.

1. Define Your Company

Who are you? What does your company do? Do you solve a problem? Provide a service? Start out by answering these questions. Then ask yourself what questions other people might have about your business and answer those. By laying out the foundation of your company, you are creating your brand from your roots. (Which is always the best part of a story!) Through this, you will begin to start seeing your brand come to life, but you're not done yet!

2. Understand Your Target Audience

This is where you start to think and ask questions about your customers. Who exactly are your customers? Start with your product/service and then work your way through all the questions. For example, if I am starting a retail store, am I making clothes for men, women, both? Are these clothes following new fashion trends? Are they children's clothes or maternity clothes? Then I can choose how broad I want my target audience to be. Am I targeting 16-25 year olds? 40-70 year olds? Maybe 0-3 year olds? Knowing your target audience will help you immensely when you begin marketing.

3. Create Brand Awareness

Now that you know who you are and who you're selling to, how will you follow through with the sale? Get your brand name out there so everyone knows about your business and what you have to offer! One of the best ways to communicate with your target audience is with promotional products. 91% of consumers have at least one promotional product in their kitchen and 82.6% of people can recall the company and brand on their promotional product! With statistics like these, there is no reason not to purchase some promotional products for your company. Everyone loves free items, so why not put your logo on it? Not only will this create strong brand awareness, but it will also increase your networking opportunities.

4. Connect With Your Customer

This step is all about communication. Networking with people in your community and creating social media pages all happens within this step. Attending events in your area is a great starting place to network and let people know about your new brand! Then begin to create some social media accounts. There are no excuses to not create these accounts because they're all FREE! When creating these accounts for your business, the most important thing to remember is follow everyone and post often. Not only does this show your followers that your active, but it also creates communication between them and you. And they don't even have to get out of bed!

5. Never Stop Building!

Lastly, always continue building your brand! Continuing to understand who your target audience is and what they enjoy is essential in keeping your business growing! Never stop networking and promoting your brand as your business continues to grow, because you never know who might be searching for you!

Although you may feel overwhelmed with everything business life throws your way, building your brand should flow smoothly! Remembering to communicate with your target audience and tell a story about your company will encourage your customers to repeat the story to their family and friends. This will then begin to generate more brand awareness for your company and in turn, create more sales! 

You can also follow us on Facebook, Twitter, Instagram, and LinkedIn where we provide updates about promotional products.


Popular posts from this blog

3 Reasons Why Your Company Needs Events

What makes your company stand out from the rest? The answer is brand awareness and networking. The best way to achieve both brand awareness and networking is to hold company events! Now, we know everyone loves to have fun, but events are not just an excuse to throw a party paid for by your company. They are a way to efficiently and effectively promote your business all while having fun!

Below are 3 reasons why your company needs events!

1. Easy Branding

When putting on a company event, it goes without saying that you'll be promoting your brand. But how do you do this? Utilizing promotional products is the best/easiest way to brand yourself at events. Now, although pens and t-shirts are both great options, there are more unique ways to utilize promotional products during your event. 
My favorite way to uniquely engage guests during an event is the Spin 'N Win Prize Wheel! The prize wheel gives your guests an opportunity to interact with your brand while having a good time and winni…

How to Increase Your Brand Awareness

No matter what kind of business you're in, you always hear people talking about Brand Awareness. But what is brand awareness? Why is it important? How do you increase brand awareness for your company? 

In this blog, I will answer all three of these questions and more! 

So what is brand awareness? Brand awareness is "the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services" Basically, brand awareness is how well known your company is to your consumers. When people see your logo or hear about your products/services, you want them to be able to make connections with your company and your company's purpose. 

Now that you know what brand awareness is, lets talk about how to implement it into your company and increase it within your community so you can maximize your profits. 

Promotional ProductsEveryone likes free things! So why not hand out free things with your logo on it? Whether you're doing a givea…