Skip to main content

Eco-friendly Swaps

In recent years, becoming environmentally responsible is a force that has been introduced in the promotional world and it is coming to stay! Consumers are more and more likely to gravitate towards going green to reduce their carbon footprint. Companies all over the country have stepped up in replacing their promotional items to those that are eco-friendly. Some may find it difficult to get started, but we are here to help you with some easy swaps.

By: Stephanie Lopez

What is an eco-friendly product?

For a product to be categorized as "eco-friendly", it must be safe for the environment, meaning, the item should be biodegradable, recyclable, compostable, or sustainable. For a full list of true definitions of these words and others among them, visit Green Glossary for further insight.

Instead of using plastic bags, try using a reusable bag made from recycled cotton. Most reusable bags today are made from recycled materials anyway, so that is a great way to becoming environmentally friendly. 


If you give notebooks to your team, a great swap is to use a sustainable option. Journals have gone beyond just using recycled paper. Some journals are completely made up of apple pulp and other vegetable fibers to create the pages and cover.

From sustainability to recycled material! Even apparel has made its way to the eco-world. It's no surprise considering 85% of textiles end up in landfills. Hoodies, shirts, and caps have taken the lead in being made of recycled fabric. How neat is it to think that you are wearing something that is benefitting the environment from being reproduced!

Some companies and organization may just be starting out on their Going Green journey, but small steps create large strides in the end when trying to become environmentally conscience. 

Stay Connected.
Follow You Name It Specialties on
Or visit our homepage:




Comments

Popular posts from this blog

Give Them Something to Remember You By: From Brand Experience to Brand Recall

Digital ad fatigue is real. Rising costs, saturated social feeds, and banner blindness have made it increasingly difficult for brands to earn and hold attention online. As consumers become more selective about what they engage with, success lies with brands that adapt and look for ways to create connections that feel more personal, memorable, and real. That gap is where experiential marketing comes in. Pop-up shops, live activations, interactive events, and immersive brand experiences give audiences something digital advertising often can’t: the opportunity to participate. Instead of simply seeing a brand, people can interact with it, talk about it, and associate it with a real-world experience. But even the best experience has a limitation: it eventually ends.   Why Experiences Drive Action Experiential marketing works because it turns passive audiences into active participants. Instead of asking consumers to stop scrolling and pay attention, it gives them a reason to ...

The ROI of Branded Merchandise: Why It Works for Every Business

Branded merchandise is a powerful marketing tool that offers a high return on investment (ROI). From increasing brand awareness to boosting customer loyalty and driving sales, promotional products deliver measurable results for businesses of all sizes. However, the modern consumer is highly discerning. Generic, low-quality "swag" often ends up straight in the trash, harming both your budget and your reputation. To unlock true ROI, promotional products must act as a seamless extension of your brand values and directly serve your specific audience. Here is how promotional products drive business value, and how to strategically select items that stick. 1. Boosts Brand Awareness Promotional products keep your brand visible. Custom items act as walking advertisements, but only if they leave the drawer. The secret to impressions is everyday utility. The Data: 83% of people like receiving promotional products, and 87% recall the brand on items they’ve received in the past 2 years. T...