Skip to main content

How to Increase Your Brand Awareness

BY VICTORIA MARTINEZ
No matter what kind of business you're in, you always hear people talking about Brand Awareness. But what is brand awareness? Why is it important? How do you increase brand awareness for your company? 

 In this blog, I will answer all three of these questions and more! 

 So what is brand awareness? Brand awareness is "the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services" Basically, brand awareness is how well known your company is to your consumers. When people see your logo or hear about your products/services, you want them to be able to make connections with your company and your company's purpose. 

 Now that you know what brand awareness is, lets talk about how to implement it into your company and increase it within your community so you can maximize your profits. 

Promotional Products

Everyone likes free things! So why not hand out free things with your logo on it? Whether you're doing a giveaway or in a meeting, promotional products can come in handy. Promotional Products are a great way to increase your brand awareness because people will gladly accept your promotion as long as its free. 83% of people like receiving promotional products so there is no excuse to not utilize them to enhance your brand awareness! 

Social Media

Every company should have some form of active social media. Why? Not only is it FREE to make accounts, but it also helps create relationships with your customers. Creating relationships with your customers is key to brand awareness because you rely on your customers to spread good words about your company to their friends.

 Flow of word of mouth: 
Customer receives a good experience - Tells others one-on-one - Tells others via social media - New people check you out online - Repeat

Company Events & Networking Events

Company events are a great way to generate brand awareness. Think about it, people are inviting their friends to your event, everyone is happy because there's usually free food, and your brand is the only brand they see for the entire time they are at your event! People will take this positive experience and associate it with your brand which will in turn increase your overall brand awareness. If you're still unsure on why events are important for your company, check out 3 Reasons Why Your Company Needs Events. 

 Networking events are also a great way to get your name out there. The goal of a networking event is for people to network! So not only will you be able to meet new people, but other people will be able to meet you too! Don't forget to have meaningful conversations with everyone as well because you want people to remember you and your company!
By using these simple tips in your companies branding efforts, your company will increase its brand awareness in your industry and in turn create more profits for your business. 

You can also follow us on Facebook, Twitter, Instagram, and LinkedIn where we provide information about promotional products.
Labels:

Comments

Post a Comment

Popular posts from this blog

Holiday Marketing: Why Promoting During Holidays Is Essential

     Holidays provide businesses with unique opportunities to connect with customers, drive sales, and elevate their brand presence. Here's why gifting during holidays is essential for businesses to thrive and utilize this opportunity to create that connection! Honing in on Seasonal Trends: Each holiday brings about unique consumer behaviors and seasonal trends that businesses can be a part of to to connect further with their team or clients! Creating a Sense of Urgency: Limited-time holiday promotions create a sense of urgency among consumers, prompting them to make purchase decisions quickly to take advantage of special offers and savings. Building Brand Awareness and Loyalty: Holiday marketing campaigns allow businesses to strengthen brand awareness and loyalty by engaging with customers in festive and memorable ways. Standing Out from the Crowd: When businesses create compelling marketing campaigns and client gifting that resonate with their audience, it allows others...
Post a Comment
Read more

The Power of Giving Back

It's easy to get caught up in the day-to-day operations and bottom line. However, amidst the hustle and bustle, it's important for businesses to remember the value of giving back to the community through volunteering. Volunteer work is not only a noble endeavor but also an essential component of any successful business. Building Stronger Communities One of the most compelling reasons for businesses to engage in volunteer work is the positive impact it has on local communities. By volunteering time, resources, and expertise, businesses can contribute to the well-being and development of the communities they serve. Whether it's through organizing community clean-up events, volunteering at local schools, or supporting charitable organizations, businesses have the power to make a meaningful difference in the lives of others. Fostering Employee Engagement and Morale Engaging in volunteer work can also have significant benefits for employees and workplace morale. When businesses ...
Post a Comment
Read more